It started on LinkedIn. Chen had been posting about public AI incidents — operational failures, where a company's own AI did something nobody intended and the cost stayed with the business. Simon replied with the other half of the picture: the same question arriving from brokers and clients, over and over — who pays? Nobody had an answer. They met at Penny Lane, a small coffee shop on East 45th Street in New York City. One could price it. The other could place it. It did not take long to see they were describing the same gap. That conversation became an idea, the idea became a product, and the product became a company.